According to California law, what can an LPCC in private practice do regarding business names?

• A. Choose any name without restrictions
• B. Use a fictitious business name but must inform clients of the details
• C. Only use their personal name in practice
• D. Change names at any time without notifying clients

Answer: (B)

Using a fictitious business name is allowed for Licensed Professional Clinical Counselors (LPCCs) in private practice under California law, provided that certain regulations are adhered to. Specifically, LPCCs must ensure that clients are informed of the details surrounding the fictitious name being used. This requirement is in place to maintain transparency and to help clients understand the context and credibility of the practice they are engaging with. The necessity to inform clients establishes trust and ensures that they are fully aware of the professional background behind the name, which is particularly important in the mental health field.

This approach helps to prevent any potential misrepresentations and aligns with ethical practices that are crucial to client welfare. It emphasizes the significance of informed consent and ensures that clients are aware they are receiving services from a licensed professional, regardless of the name being used.